what do we do? who could help us? I stared into the empty darkness of the internet with zero answers or even so much as a direction, I honestly didn’t know where to start. We had enough money set aside to spend some time thinking, an absolute luxury for a bootstrapped entrepreneur.Ī few days into January, I sat at my computer and I started searching. Reframing the system in this way would allow us to impact more scientific innovations that improve patient outcomes. We would start from the ground up and find a way to turn clinical data into action with a multi-tenant solution that streamlines drug development for all the pharma companies. Things had to change, my partner and I made a significant decision for 2020: we would walk away from our current client base to re-imagine our system.
We achieved sales sustaining the status quo for the next two years. Despite quick adoption by a cross functional team, the new division head preferred spreadsheets and working harder, not smarter. A year in, the company sold off that line of business and my contact moved in a different direction. That year, He spent a large portion of budget and I earned a “Top 25 women entrepreneurs in NJ” award for the system. He “got it” verbally and made a case for it internally. I was lucky, I found a visionary who understood the goals of our system based on minimal functionality use cases from other clients. Our solution had high development costs and was customized for a single line of business within a Fortune 500 pharmaceutical company. When I was accepted into the WIC accelerator, we had already sold a million-dollar solution.
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